A 144-key hotel development site fronting South Main Street — the most prominent address in the home of Virginia Tech. Seven stories. 143,000 square feet. Yours to flag. One opportunity.
Parcel DC-2 anchors the South Main Street frontage of Midtown — the transformative redevelopment of the Old Blacksburg Middle School site — steps from Virginia Tech and at the center of one of the strongest college-town markets in the country.
Blacksburg is home to Virginia Tech, one of the nation’s premier research universities, whose 30,000-plus students, faculty, alumni weekends, athletics calendar, and Corporate Research Center generate year-round, recession-resistant lodging demand that the downtown market has never been able to fully serve.
Midtown answers that demand. A master-planned, mixed-use district of shops, restaurants, residences, offices, public greens, and civic buildings, it is purpose-built to become the new heart of town. Within it, DC-2 is the marquee parcel — the only site with full frontage on South Main Street, the town’s major arterial, and direct access to Old School Commons and Midtown Plaza.
The proposed hotel — a 144-key, seven-story flagship — has been designed, refined with Town staff and the Planning Commission, and advanced through the Town’s Conditional Use Permit process for both the hotel use and 75 feet of building height. And the site comes unbranded: the design accommodates the flag of the purchaser’s choosing. The vision is complete. The groundwork is laid. What remains is execution.
An L-shaped, ±143,223 SF mixed-use design pairs 144 hotel keys with nearly 21,000 SF of street-front commercial space and almost 13,000 SF of office — three income streams in a single landmark building.
The seventh floor delivers what no other property in Blacksburg can: an enclosed rooftop lounge and meeting venue with a sweeping outdoor terrace, overlooking downtown, the Midtown commons, and the hills of the New River Valley.
Midtown is designed as Blacksburg’s living room — interconnected plazas, pedestrian ways, café terraces, and the great lawn of Old School Commons, all programmed for markets, music, game days, and everyday life. Hotel guests step out the door into the middle of it.
Full frontage on South Main Street — Route 460 Business, a major arterial — at the gateway corner of the Midtown district, minutes from the Virginia Tech campus, downtown, and Lane Stadium.
The only Midtown parcel with its long axis on South Main Street. Extra-wide 29–31 ft sidewalks, street trees, and multiple retail entries create a true downtown storefront experience with no curb cuts to interrupt it.
Bounded by Old School Commons, Midtown Plaza, and the district loop road, with hotel arrival via a dedicated porte cochère. Adjacent to the new Town Public Safety Building and surrounded by planned residential, office, and restaurant uses.
Football weekends, graduation, move-in, conferences, and the Corporate Research Center drive deep, year-round room demand in a market with very limited walkable, full-service downtown supply.
DC-2 comes with the framework in place — approved zoning, pattern book design standards, district-wide infrastructure planning, and a Conditional Use Permit designed around this exact building.